30 September 2010
The Bishop of Manchester has welcomed the launch of The
Real Easter Egg, the UK's first and only Easter egg to mention
Jesus on the box. And he is asking church schools to put in an
order before Christmas.
There are over 80 million chocolate Easter eggs sold each
year in the UK and, incredibly, not one of them mentions the
Christian understanding of Easter on the box.
Not only does The Real Easter Egg mention Jesus on the
pack, but the price includes a donation to charitable projects -
buying everything from medical equipment for mums in the UK to
chickens for farmers in Africa.
With 7 million people going to church at
least once a month, another 7 million supporting the ethos behind
Fairtrade products, and nearly 8,000 church schools, demand is
expected to be high for The Real Easter Egg.
Despite the obvious demand not all UK supermarkets are
planning to stock the egg next year. The stores who have signed up
will be revealed in January. In the mean time church schools are
being asked to help prove demand by ordering before 1st
For schools that do there will be educational resources available
in January 2011 with The Real Easter Eggs being delivered early in
2011. It is hoped that staff will use the arrival of the eggs to
teach about citizenship, the meaning of Easter, the role of
Fairtrade and the place of charitable giving. The supply of eggs
can then be given as rewards for students who have worked
particularly hard in exploring these themes.
The Rt Revd, Nigel McCulloch, Bishop of
Manchester, said; "The Real Easter Egg gives church schools their
first ever chance to buy an Easter egg that not only tastes good
but does good. I believe there will be widespread support for the
product from the faith community with many others likely to be
interested. We hope that all our supermarkets will stock the first
and only Easter egg in the UK that explains the significance of
Easter and, through the charitable donation, brings to light the
Easter themes of hope and new life."
David Marshall, from the team behind The Real
Easter Egg, said; "It seems fitting for church schools to join in
with a campaign to help prove demand for an Easter egg that could
make a difference to the lives of many people here and abroad.
Schools can help encourage retailers to stock the egg by ordering a
supply before 1 December 2010 at www.RealEasterEgg.co.uk".
The Real Easter Egg has been developed by Manchester-based
The Meaningful Chocolate Company, working in consultation with a
number of churches and Dioceses.
The Archbishop of York will also publicly welcome the Real
Easter Egg this week.
Making a big chunk of difference
The Real Easter Egg explains the Christian
understanding of Easter on the pack and is made from high-quality
Fairtrade chocolate. The recommended retail price of the egg is
£3.99. 30 pence from each egg will be donated to Traidcraft
Exchange and a further 10% from profits will go to Baby Lifeline.
Traidcraft Exchange is a development charity which helps
small-scale farmers and producers gain the confidence, knowledge
and opportunities to work together effectively, find markets for
their products, and trade successfully - resulting directly in
increased incomes and improved livelihoods. It also lobbies and
campaigns for trade policies and practices that help - rather than
harm - people in the developing world, and encourage those who feel
powerless to speak up for their rights.
Jane Riley, from Traidcraft, said: "We are delighted to be
involved with the Real Easter Egg-It is such an exciting venture
and the benefits to people in the developing world will literally
Baby Lifeline supports new mothers and new-born babies in
the UK. It supplies hospitals with life-saving equipment such as
incubators and helps to give specialist training to doctors and
midwives. Further afield, the cocoa and sugar
farmers earn a Fairtrade Premium to invest in community projects
that they choose, from chickens to fresh water.
Judy Ledger, from Baby Lifeline Charity,
said: "The money the egg donates will go to support the care of
thousands of pregnant women and new-born babies in the UK, helping
to supply maternity and special care baby units with vital
equipment ranging from hand held fetal dopplers (which detect the
unborn baby's heart rate) to incubators, scanners and other
monitoring equipment to care for mothers to be and their unborn and
newborn babies. It will also support specialist and cutting edge
training to maternity health care professionals to ensure best
practice and the best care for our mothers and babies. We think
this is a wonderful idea, which also has great synergy for the
start of new life."
Further information from
Diocese of Manchester/The Meaningful Chocolate Company
Ltd: David Marshall 07836 22 44 44