30 July 2012

The Church Weddings Handbook: The Seven Pastoral Moments
That Matter has been published nationally - taking all of the
knowledge acquired by the successful Archbishops' Council Weddings
Project to the 44 Church of England dioceses for the first time;
and emphasising how, from the start, the project aimed to see a
"measurable difference" as a "church growth project".
Telling the full story of the Weddings Project, which trained
over 3,500 vicars in 33 dioceses, and then equipped the Church with
a miscellany of never-before devised resources, used to great
effect, the Church Weddings Handbook is a permanent reminder of how
to make the most of a couple's big day. It preserves five years of
learning that is of use to those unable to attend the project's
roadshows and those who did and want to retain what they learned.
Seven sections outline the seven key opportunities the Church has
to build relationships with marrying couples over the
two-and-a-half year period between engagement and first
anniversary: The First Call, The First
Meeting, Space to Think, Reading
the Banns, The Big Day, The Warm
Glow, First Anniversary.
In his preface, the Archbishop of York, Dr John Sentamu, refers
to the project as "dynamite" and says: "Gillian Oliver and her team
have been on tour conducting roadshows to share the findings of the
project throughout the Dioceses of the Church of England. Clergy
who have been to these have felt affirmed, challenged, informed,
and inspired to go out and put these ideas into practice.…This book
makes me profoundly hopeful."
The Ven John Barton, who contributed to the Weddings Project,
points out in his foreword that there is huge potential to build on
the successful approach set out in the book: "The Church of England
could be conducting more than double the number of weddings than
the 22 per cent we currently achieve."
The Handbook includes information on everything the Weddings
Project learned from extensive research by Henley Centre Headlight
Vision among marrying couples nationally and in the pilot areas of
Bradford and Oxford who did and did not choose a church wedding;
from attending 46 weddings; and from listening to feedback from
vicars. It reveals how:
- the number of Church of England weddings increased by four per
cent in 2010
- 53 per cent think church weddings 'feel more proper'
- Only one per cent of couples are closed to further contact from
the Church after the wedding
- If couples feel free to choose elements of the service
distinctly personal to them, they are more than three times more
likely to want to 'stick' with church after the wedding
- 80 per cent of first contact for weddings enquiries is from the
bride
- couples want to meet their marrying vicar as quickly as
possible
- weddings in the project's two pilot areas, Oxford and Bradford,
increased by 10 per cent and 50 per cent respectively
There are many tips on how to build relationship and aftercare
with the couple including:
- inviting them to hear banns read
- encouraging guests to take away a prayer card and pray for the
couple
- send feedback to their vicar 30 days after the wedding
- sending an invitation to a service on the first anniversary
(often a Sunday)
In addition, the book offers a simple guide to marriage law and
the Marriage Measure, explains wedding fees, provides simple
checklists, and a run through of newly available resources,
including the popular website www.yourchurchwedding.org.
Published by Church House Publishing, the Church Weddings
Handbook: The Seven Pastoral Moments that Matter by Gillian
Oliver is available in paperback (ISBN 978 0 7151 4278 5, £12.99)
from
http://www.chpublishing.co.uk/product.asp?id=2398029 and from
all good booksellers. A Kindle e-book is also available.