Our ‘Follow the Star’ Christmas campaign logo is now available for your church to use. It’s great for flyers, posters, newsletters, websites and more.
The logo is one of the most valuable assets in the campaign, it quickly connects an audience with our message. So, displaying it correctly and consistently is important.
In this short blog, we will be sharing some useful dos and don’ts. The main thing to remember for a strong result is to keep things clean and simple. Let’s not overcook it this Christmas, we can leave that for the turkey!
1. Use the official colours
It’s always important to be consistent with brand language, images and colour schemes. Don’t go off course, this can bring confusion to your audience and is not the easiest on the eye.
2. Always scale proportionally
Squeezing or stretching the logo can be a common error for some when designing a poster or flyer. You may be tempted to squeeze the logo to fit into a small area but when you do this, make sure to do it proportionally. It may be smaller; but it will look better.
3. Don’t alter the logo
The logo is the logo and should stay that way. Don’t be tempted to add extra effects like drop shadows, outlines and any wild filter you can think of.
4. Pick the right colour logo for your background.
Having different variations of the logo can be really helpful, especially when using them on coloured backgrounds. Make sure to use the right one so not to lose the logo in your design.
5. Leave clear space
Let the logo breathe. Giving it space is essential. Try and ensure it isn’t covered over by anything else.
6. Use the correct files
Within our logo package are RGB (digital) and CMYK (print) files. Make sure to use CMYK files for print rather than RGB files, otherwise you will notice a difference in the colour.
Content producer, Church of England Digital team