Guide to getting started on social media

In 2020 Statistica reported more than 60% of people in the UK have a social media account. Creating a page or profile for your church is completely free and presents an opportunity to reach new people within your local community.

In this guide find out how to create an account for your church on each of the main social media networks, plus advice and guidance for managing your account safely.

Which platforms should you use?

A quick google search for 'How many social media networks are there?' throws up a variety of answers from 25 - 99 - needless to say, there are plenty of options! Which of these should you embrace as a church? Before you create a new social media account, bear these three questions in mind: 

1. What platforms are the community using?

Introducing a whole new platform to your community may be an uphill struggle. First, find out what your congregation and local community already use and consider starting here for maximum impact. 

2. How much time do I have?

It may be appealing to have a range of vibrant profiles to communicate with different sections of your community. However, if you don't have the time to keep them up, they may fall out of date, giving the wrong impression of your community. Start with one or two platforms, and go from here.

3. What do I hope to achieve?

Reaching out to families, championing local charities, or supporting those shielding at home - choose your goals and find a platform that will serve this purpose.

  1. Creating and administrating a church social media account

    Creating and administrating a church social media account

    26/07/2021

    Useful guide for anyone creating a new account for a church

  2. Digital Labs website thumbnail

    Digital Labs webinars

    In this series of webinars, we look at different ways your church can use digital communications to keep connected with those who attend your services and events, as well as reaching out and caring for those in the local community around you.

  3. A guide to hashtags for churches in 2021

    A guide to hashtags for churches in 2021

    03/05/2021

    Are hashtags useful for a church on social media? In this blog, we look at what hashtags are and how a church can use them effectively in 2021.

  4. What you need to know about sharing photos and videos online

    What you need to know about using photos and video online

    21/04/2021

    A simple guide to consent, Data Protection and UK/EU GDPR and how it applies to churches sharing photos and videos online

  5. Safeguarding checklist for church social media managers

    Promoting healthy conversations online

    08/04/2021

    How the conversations we’re having can help change someone’s newsfeed for the better?

  6. 31 amazing tools and resources to support your online - or offline - church services

    24/08/2020

    Churches have been sharing their most used tools and resources used every week in their live streamed services. 

  7. 19 recommended tools for church social media and website managers

    19 recommended tools for church social media and website managers

    04/03/2020

    Manage your church social media with these 19 recommended tools.

  8. 10 ways to use video content on your church's socia media and websites

    10 ways to use video content on your church’s social media and websites

    25/11/2019

    Video content is an online trend that has accelerated throughout 2019 and will continue into 2020.

  9. 7 social media post ideas with examples

    7 social media post ideas, with examples

    31/05/2019

    We've found seven post examples to inspire your social media this week.