Funders want to know what your project will do and how you will do it.
We can help you put your best foot forward.
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- Chapter twelve: Completing applications (623.89 KB)
What do funders want to know?
Most funders are looking for the same information. They just ask in different ways. They want to know:
- Who you are
- Where you are
- What you do
- Your need
- The people you want to help
- The project details
- The budget
- Your fundraising strategy
- And the long-term benefits
Funders don’t reply to round-robin letters. So make each application unique to their preferences and priorities.
“Give the answers to the questions the application form asks, not what you think you need to say!”Crossing the Threshold
What should you tell them?
Be blunt. Tell them what difference their money will make to your project.
Be clear about:
- Your mission statement
- How you are going to achieve your aims
- Your business plan
- What the risks are and how you will reduce them
- How you will measure success
- The long-term future of the project
- How much money you have already raised
- How much money you are asking for from other funders
- How much money you are asking for from them
- What your project will achieve
Give them proof
To show them your project is needed, include information like:
- The results of your surveys
- Visitor numbers
- Professional reports
- Your accounts
- Cash-flow records
- Your statement of significance and needs
- Conservation plans
- Letters of support
You can also use this information to measure the success of your project later on.
Try our questionnaire
“You’re selling your project, not begging for money. Be proud of what you will achieve with their help.”Crossing the Threshold
- Funders have their own criteria – so explain how your project helps them achieve their own aims and objectives
- Think about what they want to fund, not what you need them to fund
- Make sure your budget adds up
- Answer every question
- Be specific and to the point
- Assume funders know nothing about your project